Objective:
Lead the creative direction and launch strategy for Shop Obsess, a revolutionary virtual shopping platform designed to transform e-commerce through immersive retail environments.
Role:
Served as Creative Director and Launch Strategist, overseeing the development of the platform's visual identity, user experience, and go-to-market strategy.
Approach:
Designed immersive retail environments and interactive product showcases that balanced innovation with usability. Created a cohesive brand experience that appealed to both retail partners and end consumers, with special attention to mobile-first design principles.
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Shop Obsess Launch
ClientObsess VR
Year2019-2020
RoleCreative Direction, Launch Strategy, UX Design
Tags
Creative OperationsBrand ExperienceE-commerce InnovationCreative Direction