Objective:

Create an immersive Roblox experience for a beauty brand that would engage Gen Z audiences, build brand awareness, and drive product discovery through interactive storytelling and gameplay.

Role:

Led creative direction, UX design, concept development, and strategy, overseeing all aspects from initial ideation to final implementation.

Approach:

Developed a comprehensive concept that blended storytelling, mini-games, and brand education in a vibrant Roblox world. Created character designs, narrative elements, UX flows, and gamification strategies that aligned with the brand's identity while appealing to the target demographic.

Roblox amikaverse

ClientAmika

Year2023

RoleCreative Direction, UX Design, Concept Development, Strategy

Objective:

Role:

Approach:

Roblox amikaverse

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