Objective:
Develop a winning pitch for an immersive, gamified shopping experience that would differentiate a major beauty brand in the digital space while driving product discovery and engagement.
Role:
Led creative concepting, UX design, and pitch development, collaborating with cross-functional teams to create a compelling immersive experience proposal.
Approach:
Crafted a concept that blended storytelling, interactivity, and product discovery through an immersive 3D world. Designed game mechanics that encouraged exploration while seamlessly integrating product education and purchase opportunities.
Outcome:
We successfully won the RFP! The Client was super excited with our branded creative that translated the brands' story through gamification and immersion, as well as our visuals and attention to detail. We aligned ultimately with their goals.