About Me
I'm a creative and product strategist who loves turning ideas into experiences people want to explore.
I work at the intersection of creativity, UX, and product innovation, helping brands build meaningful and measurable connections with their audiences.
Expertise
- Immersive Experience Strategy
- UX/UI Design & Innovation
- User Research & Product Definition
- Gamified Platform Concepting
- Emerging Technology Creative Direction
- E-commerce Personalization UX
- Cross-Functional Leadership & Alignment
Background
2025 - Present
Creative Director, Innovation
Infinite Reality
- Lead product innovation and CMS feature development based on customer feedback, ROI, and market trends.
- Deliver immersive product demos and prototypes for new use cases, including music experiences, aligning product development with business goals.
- Conduct user research including 1:1 interviews and external surveys to define product vision, inform UX strategy, and validate user needs.
- Create user flows, collaborate closely with 3D Design and Engineering, and ensure usability with the UI Designer.
- Report directly to the Chief Innovation Officer to align innovation roadmaps with company strategy.
- Lead AI-driven initiatives to streamline workflows and scale creative production.
- Apply Agile methodologies to manage cross-functional team execution and delivery.
2023 - Present
Co-founder & Operations Lead
Projct 44
- Co-founded a B2B SaaS company offering visual search solutions for e-commerce.
- Created wireframes, prototypes, and high-fidelity mockups for the platform UI.
- Conducted competitive research and shaped market positioning.
- Oversaw development milestones and collaborated with engineering on product delivery.
2021 - 2023
Director of Creative Operations
Obsess VR
- Partnered with sales teams to deliver $2.5M+ in closed business through strategic, pitch-winning creative proposals and RFPs and major brands including Chanel, Amika Roblox, L'Oréal (Gaming), and Delta.
- Scaled the creative operations team from 3 to 12 employees during rapid company growth (7 to 70).
- Designed interactive store experiences and digital content strategies for luxury and fashion clients.
- Managed UI/UX mockups and led creative vision for Apple Vision Pro concepts in enterprise sales pitches.
- Directed photoshoots and marketing asset creation, overseeing vendor partnerships and production budgets.
- Established cross-functional workflows across engineering, customer success, product, and sales.
- Oversaw a multi-disciplinary team handling UI, game design, copywriting, and photography.
2019 - 2021
Content Manager
Obsess VR
- Supported development and production of digital content and creative strategies for brand partners.
- Collaborated with cross-functional teams including design, engineering, and sales to execute content projects.
- Created marketing materials, UI wireframes, and virtual content to support customer engagements.
- Played a foundational role in shaping early creative processes and workflows during company growth phase.
2016 - 2017
Photo Intern
Nickelodeon, Viacom
- Retouched photography and managed digital assets for Nickelodeon Live Action television.
- Supported on-site shoots and collaborated with marketing teams for events and content strategy.
Education
2010 - 2014
Bachelor of Arts, Visual Arts
Sarah Lawrence College
In Progress
Google UX Design Certificate
In Progress