Objective:
Create innovative spatial computing concepts for a luxury luggage brand to explore Apple Vision Pro's potential for enhancing customer experiences and brand storytelling.
Role:
Led creative direction and UI ideation during the sales and early project concepting process, collaborating with 3D designers and strategists to develop compelling spatial experiences.
Approach:
Developed a series of high-fidelity mockups showcasing how spatial computing could transform product exploration, brand storytelling, and purchase journeys. Created concepts that balanced technical feasibility with brand luxury positioning.
Outcome:
The concept mockups successfully communicated the potential of spatial computing to stakeholders, securing client buy-in for further development and positioning the brand as an early adopter in the luxury space.