Company:
L'Oréal
Year:
2024
Duration:
2 Weeks
Overview
YSL sought innovative ways to connect with Gen Z audiences through interactive, gamified platforms. This RFP explored how beauty and skincare brands could break into gaming environments with purpose, extending storytelling and brand engagement.
Visual Execution
Developed immersive 3D environments and UI mockups illustrating how different L'Oréal brands (like NYX and Maybelline) could translate into gamified ecosystems. Delivered a visual system with customizable avatars, dynamic product displays, and social elements.
Creative Strategy
Led creative direction and concept development for a cross-brand gaming experience. Collaborated with product and sales teams to shape a compelling, visual-first pitch that merged brand identity with platform mechanics.
Storyboard
This visual foundation captures the emotional and aesthetic direction behind the branded fragrance world. Centered on the seductive energy of deep cherry reds, bold textures, and iconic fragrance cues, this board guided the design language, interaction moments, and storytelling arc.
Emotive Experience Flow
Developed a narrative architecture that could scale across campaigns, environments, and activations
Crafted visual and verbal language that remained consistent across digital and spatial experiences
Designed branded interaction moments from gamified touchpoints to editorial-style discovery
Anchored everything in emotional resonance, ensuring audiences felt guided, seen, and inspired
Moodboard
This visual foundation captures the emotional and aesthetic direction behind the branded fragrance world. Centered on the seductive energy of deep cherry reds, bold textures, and iconic fragrance cues, this board guided the design language, interaction moments, and storytelling arc.
Results
We won this RFP! Helped position the company for future brand partnerships in the gaming space. The proposal was praised for its clarity and vision, and influenced ongoing interactive brand exploration across multiple verticals.
