Kinclime Brand Creative - My Framer Site

Company:

Kinclime

Year:

2025

Duration:

1 month

Overview

Kinclime is a conceptual weather app that reimagines climate information through emotional intelligence. It’s designed for users who want more than data, an experience that mirrors how the weather actually feels.

Visual Execution

Logo, typography, and brand palette
UI screens and onboarding
Social/marketing content
Tone of voice

Utilized a clean, neutral-toned design system with custom iconography, ambient motion elements, and expressive UI gestures. Animations include floating elements (like clouds or pollen) that subtly mirror mood and weather shifts.

Creative Strategy

We developed a brand narrative centered on harmony with nature, emphasizing minimalism and sustainability to appeal to environmentally conscious consumers.

Storyboard

The Kinclime onboarding experience is designed to welcome users with warmth and clarity, creating a smooth entry into the app’s purpose-driven content.

Onboarding Screen
Users begin with a simple, clean start screen inviting them to tap and begin. The UI emphasizes minimalism, reflecting the brand’s values of calm, intention, and simplicity.
Welcome Message
A brief introduction screen presents Kinclime’s mission — to help users navigate sustainable living with ease. The tone is friendly and informative, avoiding jargon to remain accessible.
Personalize Experience
To tailor the app content, users are prompted to select from interest tags such as “Home,” “Wellness,” “Minimalism,” and “Gardening.” This personalization ensures that Kinclime feels curated from the start.
Homepage Preview
The user is brought to a calm and visually soothing homepage, where content aligns with selected interests. A soft editorial layout introduces articles, guides, and tools for mindful living, reinforcing the message: “Weather, made personal.”